How
much do you really know about
consumers’ attitudes
towards private label brands?
The current reality
Private label brands are seeing substantial growth in the
South African market and since the economic downturn, have become even
stronger as shoppers seek more value from their purchases.
We can help you answer these questions
·
What are consumers’ experiences with
private label brands?
·
How do consumers feel about private
label brands?
·
How have their perceptions changed over
time?
·
What motivates shoppers to buy private
label brands vs. branded products?
·
Are private label brands currently
meeting consumers’ needs?
·
How do consumers’ attitudes differ
across various retail brands?
·
How do consumers’ attitudes differ
across product categories?
Given the growing strength of private
label brands, TNS Research Surveys’ shopper
insights division would like to invite you to take part in a syndicated
exploratory study that will uncover household
decision-makers’ perceptions, motivations and behaviour related to private
label brands.
The syndicated nature of the research will enable a number of
clients to participate in this study, thereby sharing the costs and
infrastructure of a large-scale qualitative study – can
you afford to miss out?
If you’d like to take part or would like more information on
this ground-breaking study, please contact:
Peter Wilson on (021) 657 9653 or Peter.Wilson@tnsglobal.com
or Claudia Schonitz on (021) 657 9688 or Claudia.Schonitz@tnsglobal.com
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